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I-WATCH WEEKLY DIGEST

 

ABOUT I-WATCH

 

Since 2004, I-Watch, a weekly electronic news digest, has been devoted to news on animal use issues that impact Ag and Food stakeholders.  And today, I-Watch remains the only service of its kind in Canada.

 

Associations and businesses recognize the power of the press and the importance of monitoring the news. Whether it’s for issues management, customer or member relations, or marketing purposes, organizations need to know about the issues that will or could affect them.

 

Yet, monitoring the news is becoming increasingly complex. With the ever expanding Internet along with traditional print and broadcast reporting there is more to monitor than ever before.

 

And collecting the news is only half the job. Sharing information is just as important in order to keep those within an organization or sector informed and prepared.

While most businesses and associations have a means to distribute news, gathering it is a time consuming and often costly process. This can put it out of reach for those with limited resources.

 

What I-Watch has over other electronic news digests

 

Not your typical news digest: Includes more than just what the press report. Unlike traditional media clipping and reporting services, I-Watch includes un-reported information gathered through extensive research and a wide ranging information network.

 

  • Focused content: Geared to the agriculture and food community, I-Watch covers animal use issues and activities collected through continuous monitoring.

 

  • Comprehensive: The only e-news digest compiled from multiple sources, edited to provide comprehensive information in a single report item. I-Watch does the information digging and synthesis for you.

 

  • Select and Informed: Edited by a recognized Canadian expert on animal issues, I-Watch filters the news to items of importance and significance. Additional source information and informed explanations are also provided.

 

  • Specially designed:  I-Watch is a serial publication. It is designed to allow for quick referencing and to help identify emerging issues, trends and patterns. The e-mail format makes it an easily searchable document, using key words, when saved in your e-mail filing system (recommended). This allows subscribers to find pertinent information anytime the need arises.

 

  • Multi-purposed: By including a wide scan of all animal dependent communities and relevant sectors, I-Watch can serve as an “early warning” or “first alert” system, an information reference, or as a supplement to other news gathering services and information providers.

 

 

FEATURES

 

Quick page navigation with “at a glance” headlines.

 

Easy to cut and paste for custom use.

 

Clip forwarding service for full original sources (on request).

 

Optional customized monitoring is also available.

 

Delivery options: Clickable e-mail or Word attachment​

 

I-Watch Weekly News Digest Subscription Offer

 

 

For only $25 a week you can receive I-Watch directly to your in-box and share with others in your own organization. (Some restrictions apply).    Sample back issues can be provided on request.

 

Annual or Quarterly subscriptions are available by contacting:

Leslie Ballentine

Ballentine Communication Group

416.696.1054  bcgl@sympatico.ca

 

 

 

Who reads I-Watch

According to a 2012 readership survey by Farm and Food Care,

I-Watch is read and used across all sectors.

 

 

 

What readers have to say:

 

It isn’t like any other industry e-news. It has something for everyone in our group.

 

I've spoken with my manager and we agree I-watch continues to provide value.

 

I like how the stories are pieced together. It gives information I wouldn’t get otherwise.

 

Insightful, well informed and timely.

 

Good value. Useful even for those of us outside of agriculture.

 

I find it useful and informative. The way it is set up allows you to easily skip to the sections that pertain most to the reader.

 

I-Watch is a reliable and convenient way to help us stay up to speed on animal issues.

 

 
Readership:                                                                       

 

Primary producer                12.5%

Retail/Food service               4.2%

Agribusiness                          25%

Agriculture association        41.7%

Trade association                  8.3%

Processor                               8.3%

Other                                         5%

 

 

Why readers use I-watch

To keep informed on current issues and activities  (54%)

To follow emerging issues, trends and tactics  (46%)

To inform others (58%)

 

 

How readers use I-Watch

92% of readership respondents found I-Watch to be “very or somewhat useful”.

 

68% read all or most articles while a further 32% read selected articles and/or headlines.

 

50% keep issues on file for future reference.

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